Information We Collect

Ad Delivery & Reporting Across Multiple Sites
As part of our ad delivery and reporting, we log page views and collect information for the purpose of delivering ads or providing advertising-related services, including providing a specific advertisement based on a particular type of browser or time of day; statistical reporting in connection with the activity on a Web site; and tracking the number of ads served on a particular day to a particular Web site. To do so, we collect information about the type of browser and operating system of Web site visitors, as well as the domain name, day and time of visit, and page(s) visited. We do so across multiple Web domains owned or operated by different entities (each, a “Site”).

Relevant Advertising
We want to deliver more relevant advertising to you. Delivering more relevant advertising to you and other Web site visitors allows Web site owners to generate more advertising revenue. This revenue pays for the free content that they may publish for you, or free services that they may deliver to you. It also means that you are more likely to see online advertising that meets your interests.

In an effort to deliver relevant advertising to you, we collect data across multiple Web domains owned or operated by different entities to categorize likely consumer interest segments for use in advertising online (“Online Behavioral Advertising” or “OBA”). For example, we can analyze aggregate, anonymous data to determine that a visitor of a particular Site at 6:30PM is more likely to be interested in Pizza, or antique cars, or a classic movie. We can then serve an ad to the Web page the visitor is viewing that offers a discounted Pizza, car show tickets, or classic movie DVD—importantly—without ever knowing the identity or personal information of the visitor.

If you do not wish to benefit from relevant advertising, please feel free opt out OBA as described in the paragraph titled “OBA Opt-Out”, below.

Internet Technology
We collect the information described above by using log files, Web beacons and cookies. We often engage or cooperate with service and technology companies to collect this information. While this tracking and collection technology is commonly used, you might not be familiar with it, and we would like to explain it:

“Log files” track actions occurring on Web sites and collect data including your IP address, browser type, Internet service provider, referring/exit pages, platform type, date/time stamp, click data and types of advertisements viewed.
“Web beacons” are electronic files used to track your navigation of a Web site or collection of sites, the completion of transactions, submittal of applications and browsing behavior.

“Cookies” are files (e.g. HTTP cookies) that are stored on your Internet enabled device (which includes your computer, BlackBerry or other PDA). Cookies are mostly used to record what pages and ads you have already viewed. Cookies are used to facilitate Web site navigation (for example, so your bank knows that you logged in), make sure that you are forwarded to the appropriate Web site when you click on an ad, and generally improve your Web browsing experience. Cookies are also used to control the delivery of a series of advertisements to a Web browser, and to limit the number of times a Web browser receives any one advertisement. We also use cookies to estimate the total reach of an advertising campaign, as well as frequency of display. You can learn more about cookies on the Internet Advertising Bureau’s Web site www.allaboutcookies.org/cookies/what-information-in-cookie.html.

We use the information we collect for marketing and advertising purposes, to determine which ads perform well, to better match ads and Web site content to your interests, to assist us in improving the operation of our services, to maintain the quality of our services, to enhance our services to our business partners and clients, to provide general statistics to our business partners and clients regarding use of CPX Interactive’s services, and for the other purposes described below.

Personally Identifiable Information
We do not collect data that includes a name, address, telephone number, email address, government-issued identification, or data that likewise would identify a specific individual (“Personal Identifiable Information” or “PII”), except when you may wish to provide PII as a visitor to this Web site or to a member of the CPX Interactive Site Network, for example by completing a customer service form. While we generally will use such information only for the purpose that it was intended, we reserve the right to use and share such information under these terms.

Third Party Data Usage: Information Obtained from Other Companies
We license and otherwise obtain all types of information from various other companies, including research companies, financial information companies, data aggregation companies and other third party companies. Data sets may include information about you or your demographic segment that such companies have licensed, purchased or collected. We use this information for all the purposes described in this Policy, and for any other purpose that we chose.

Sharing Your Information
Ad Networks used on this website may use and share your information: (1) to enable third party service providers to assist or facilitate in the services we provide to our clients and customers; (2) to comply with applicable laws and regulations or to respond to a subpoena, search warrant or other lawful request for information received by us, whether or not a response is required by applicable law; (3) to enforce our terms of use or to protect our rights; (4) to protect the safety of members of the public and users of our services; (5) with other third party marketing partners; (6) with third party research companies, vendors, administrative service providers, technology providers, and selected partners for data validation, aggregation, enhancement, verification and suppression purposes, and for research, marketing, advertising, and data aggregation purposes; (7) for the purposes described elsewhere in this Policy; or (8) for any other purpose for which you provide consent. We also may share information with advertisers, publishers and other third parties for marketing and advertising purposes, but such information does not include PII except if you provided it as described above. While CPX Interactive strongly encourages its advertising customers, service providers, partners, and members of the Ad Netowrks to adopt responsible approaches to online marketing, YT Channel Embed is not responsible for the information practices of any of third party entities referenced in this paragraph, which may use the information we share with them for the same purposes as we use the information, or for their own independent purposes. The collection, use, and disclosure of information by clients and partners are subject to their respective privacy policies, which may differ from this Policy.